Al Mouj

Harnessing the heart and soul of Arabia’s oldest nation.

Al Mouj
Muscat, Oman
Scope of work
  • Place Brand Strategy
  • Brand Development
  • Campaign Development
  • Interactive
  • Sensoreal
  • Signage
  • Wayfinding

Copy to be written incorporating: 

A large range of in-house skills were deployed on this project including:
- Environmental Design
- Interior Design, fit out, build and installation
- Corporate Identity
- Graphic Design
- Wayfinding
- Signage
- Interpretative and Interactive Exhibition Design, build and installation, incorporating Touchscreen Technology and Audio-Visual Content
- Integrated Brand, Awareness, Retail and Event Advertising campaigns including Out-Of-Home, Magazines, Radio, Social Media, EDMs, Website and Landing Pages
- Supporting Literature including Site Plans, Home Plans, Product Brochures, Precinct Brochures and Event Flyers.

Harnessing the heart and soul of Arabia’s oldest nation.

One of the boldest and visionary masterplan projects ever undertaken on the Arabian Peninsula, Al Mouj was ten years into its development when Martins came on board. Working in conjunction with a team of international architects, their first task was to create a new and innovative Experience Centre designed to breathe new life into this spectacular project. Martins conceived, designed and commissioned every detail, from touchscreen technology, traffic flow, décor and furniture selection to create a customer experience worthy of the destination.