The vision

Providence is underpinned by a strong philosophy that has been steered by the marketing strategy, which goes far deeper than advertising to be truly integral to the place itself. Driven by deep insight through brand discovery sessions, we created the name, and the tenets by which it an inspiring new community is built.

The execution

We infused the brand with a commitment to creating ‘people places’ throughout the community that genuinely engage residents. Places through which people do not merely pass, but have reason to ‘stop and become involved, engage with others and which offer rich, interesting experiences and a ‘sense of belonging’.

This sense of community and vitality is brought to life through activation, where we created a regular community events program as part of the marketing strategy, creating a drawcard from across the greater region. The result is a ‘contemporary valley village’ ambience, through capturing the essence of a relaxed, friendly, safe, outdoors adoring community.